There are many different email marketing metrics that people use to report on the success of a campaign. These metrics are:
•Open Rate: The number of people who open your email than the total number of emails sent out.
•Click-Through-Rate (CTR): The number of people who clicked on something within your email compared to those who opened your email.
•Conversion Rate: The percentage of people who bought a product or service from you after clicking through from your email.
•Bounce Rate: The number of people who click out of your email without interacting anywhere inside.
•Subscribe Rate: The percentage increase/decrease of subscribers added to your email marketing list over some time
•Unsubscribe Rate: The percentage of subscribers who unsubscribe from a specific campaign or over some time.
5 Tips for Better Email Marketing
1. Build Your Subscriber List
It is so crucial that you build a list of subscribers that will engage with your content. When you are not recruiting new subscribers, your recipients will start to unsubscribe or stop engaging with your content, and quickly your campaigns go from successful to stale.
To fix this, add a subscriber box across your website, add a subscribe button during the order process, and ask your social media followers to sign up to your email marketing list. This way, you will have a constant influx of subscribers to engage.
Your subscriber list could be your most successful advertising platform if you send them quality relevant information.
2. Personalize Your Content
When sending an email campaign to any group, research has shown that personalizing the content to the customer increases conversions and builds trust with your audience.
Over 80% of consumers are more likely to buy from you when you provide a personalized experience to them. Personalization includes a wide range of options like add a subscriber's name in the opening of the email or tailoring the content in an email depending on your customer's previous purchases.
You can add labels to help provide relevant content to what subscribers are interested in. In other words, you need to segment your audience.
So, what does it mean to segment an audience
3. Segment Your Audience
Segmenting your audience means that you place subscribers into carefully curated lists. These lists are based on parameters like demographics, psychographics, subscriber status, or products bought. Or it could merely be a curated list depending on subscriber interest.
When you do this with your email lists, you can provide tailored content to your subscribers that will lead to better conversion rates.
Marketers who used segmented campaigns noted as much as a 760% increase in revenue. This is a huge tip to act on when your email list starts to build out.
4. Test and Optimize
With the ability to track campaign success, it is essential to use it to enhance future campaigns. You will be using past campaign performance to get better future campaigns.
For instance, if you find that your CTR is below the industry average, you could try A/B testing different subject lines.
Or, you might find that subscribers are clicking through to your website but never buying from you, so the content of your email might not be enticing enough for subscribers to want to purchase from you.
This could also mean your landing page is not correctly optimized for conversions.
For this, you could try including a discount code or limited-time offer or testing out different CTAs to see if this will affect your conversion rate.
5. Create an Email Calendar
When your email subscriber list grows to the size where you cannot remember the whole list, it is time to create an email calendar to plan the email campaigns to go out, highlighting who they should be sent to and the content inside them.
You can then create content ahead of time and schedule the emails to have more time to spend on optimizing your website and focusing on increasing sales.
After you write a blog post, you could send the headline and a brief subscription. You don't want to send them the entire blog because you want them to read it on your website.
You can set up trigger emails or autoresponders for people when they first sign up to your email list or if your website makes a sale. "Trigger emails" have a 152% higher open rate compared with regular emails.
"Trigger emails" are a valuable communication tool and convert window shoppers into lifelong customers." With that being said, who would not want to set up trigger emails as part of their email marketing strategy?
So there you have it.
Email marketing is a complex digital marketing channel with many areas to think about with personalization, CTR, and trigger emails.
This is only scratching the surface...
But one thing is for sure; email marketing has outperformed its digital marketing counterparts time and time again in terms of being a profit-generating channel.
According to our research, if you are looking to grow online sales and have a bit of time to invest in email marketing, it will be time well spent.