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Showing posts from March, 2021

Email Marketing Terminology Terminology and Tips

  Email Marketing Terminology and Tips There are many different email marketing metrics that people use to report on the success of a campaign. These metrics are: • Open Rate: The number of people who open your email than the total number of emails sent out. • Click-Through-Rate (CTR): The number of people who clicked on something within your email compared to those who opened your email. • Conversion Rate: The percentage of people who bought a product or service from you after clicking through from your email. • Bounce Rate: The number of people who click out of your email without interacting anywhere inside. • Subscribe Rate: The percentage increase/decrease of subscribers added to your email marketing list over some time • Unsubscribe Rate: The percentage of subscribers who unsubscribe from a specific campaign or over some time.  5 Tips for Better Email Marketing 1. Build Your Subscriber List It is so crucial that you build a list of subscribers that will engage with you