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Email Marketing Terminology Terminology and Tips

  Email Marketing Terminology and Tips There are many different email marketing metrics that people use to report on the success of a campaign. These metrics are: • Open Rate: The number of people who open your email than the total number of emails sent out. • Click-Through-Rate (CTR): The number of people who clicked on something within your email compared to those who opened your email. • Conversion Rate: The percentage of people who bought a product or service from you after clicking through from your email. • Bounce Rate: The number of people who click out of your email without interacting anywhere inside. • Subscribe Rate: The percentage increase/decrease of subscribers added to your email marketing list over some time • Unsubscribe Rate: The percentage of subscribers who unsubscribe from a specific campaign or over some time.  5 Tips for Better Email Marketing 1. Build Your Subscriber List It is so crucial that you build a list of subscribers that will engage with you
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